If you already operate a landscaping or snow shoveling business, adding sealcoating services can be a smart way to boost your income during the summer months and serve your customers even better.
Why Add Sealcoating?
The main benefit of adding sealcoating to your service lineup is that your current clients likely need this service. Many homeowners with driveways and parking lots will benefit from regular sealcoating to extend the life of their asphalt. By adding sealcoating, you’re expanding the range of services you offer to meet your clients' needs, which can result in repeat business and referrals.
You likely already have a team ready to take on new projects. Since landscaping and snow removal services are often seasonal, offering sealcoating can provide additional work for your crew during the summer months.
Plus, sealcoating uses many of the same tools and equipment that your landscaping business already utilizes. Trucks that transport your landscaping equipment can also carry sealcoating gear, and tools like blowers will assist with surface preparation.
If you're located in a region with mild winters, sealcoating could become a year-round service for you. Even better, crack sealing — another essential part of asphalt maintenance — can be done year-round, allowing you to keep your business going strong throughout the seasons.
How Much Can You Earn as a Sealcoating Professional?
Sealcoating has the potential to significantly increase your revenue. Whether you choose to offer the service part-time or full-time, the profit margins can be quite high. For more detailed estimates, it’s important to evaluate your equipment, crew, and service area to determine realistic earnings.
Things to Consider Before Adding Sealcoating to Your Landscaping or Snow Shoveling Business
Before jumping into sealcoating, consider the following key factors to ensure it’s a good fit for your existing operation:
Is Your Business in a Stable Position?
If your landscaping or snow shoveling business is already running smoothly, expanding to include sealcoating could be a great decision. However, if you’re struggling to keep up with your current workload or facing customer complaints, adding sealcoating might complicate things.
Marketing Strategy Adjustments
Sealcoating requires a different marketing approach than landscaping or snow shoveling. As a contracting service, you’ll want to use targeted marketing strategies that highlight the benefits of asphalt maintenance. For example, canvassing neighborhoods or showing before-and-after images of sealcoated driveways can attract new clients.
It’s also a great idea to upsell sealcoating when you’re already on a property for another service. During spring clean-ups or landscaping visits, offer to sealcoat the driveway or parking lot. This upselling can make your trips more valuable and generate additional revenue.
Do Your Existing Customers Need Sealcoating?
Your current customer base plays a crucial role in whether adding sealcoating is worth it. If most of your clients have gravel or concrete driveways, they may not need sealcoating services. In this case, you might have to invest more time in generating new leads by contacting businesses or homeowners with asphalt surfaces.
Why Are You Adding Sealcoating?
The decision to add sealcoating should come from a desire to improve your business, serve the community, or expand your service offering, not simply as a reaction to competition or a temporary business slump. Remember, sealcoating is an investment in both time and resources, and adding it just to “compete” may not be the best approach.
Is Sealcoating Right for Your Business?
If you’ve evaluated the benefits and challenges and feel confident that sealcoating would complement your landscaping or snow shoveling business, it could be a great way to diversify and increase your profitability. With the right approach, you can offer a much-needed service to your customers, expand your business, and keep your team busy year-round.
Contact us today at Asphalt Sealcoating Supply Inc. to learn more about how sealcoating services can boost your landscaping or snow removal business. We provide all the tools, training, and support you need to get started.